Dr. Alex Pun

Director, International Projects, Economic Innovation Institute for Africa

Dr. Alex Pun has more than 15 years of sales and marketing experience in the Asia Pacific region. He gained vast managerial experience in the region during his stay in Hong Kong, Shanghai, Shenzhen, Guangzhou, Zhuhai, and Foshan. He has numerous practical case studies on intercultural norms in business practice from his past roles in business-to-business marketing and export development in the Middle East, India, Southeast Asia, and Australia.

Dr. Pun has completed different marketing consultancy projects in mainland China and Hong Kong SAR.  He is currently a General Manager in a multinational firm in Australia. His current research interests are in the internationalization of Chinese enterprises and FDI in China.

He earned his PhD in Management from Lancaster University, a Master of Science in China Business Studies (with Distinction) from the Hong Kong Polytechnic University, a Master of Business Administration in International Management from the Royal Holloway College, University of London, and a Bachelor’s degree in Business Administration (First Class Honours) from the City University of Hong Kong.